Sunday, January 15, 2012



Last week I visited the lovely new Echo Park boutique, Myrtle. Owner/proprietress Whitney Bickers opened the boutique (named after her grandmother) late last year as a showcase for female indie designers & makers such as Dusen Dusen , Dull Diamond**, Shabd, Hetterson, MCMC Fragrances, and Mary Meyers, just to name a few. The store carries a carefully curated selection of products including home goods, books and periodicals, vintage and new clothing and accessories. There is an intentionally varied price range amongst these products, ensuring that there is almost certainly something for everyone's budget.

Whitney was an early supporter of my line, and actually donned an ERMIE skirt from my first full collection just for the occasion of my visit (so sweet & thoughtful). It makes me so happy to see someone following their dreams and Making. It. Happen.

If you are in L.A., please stop by Myrtle and support this fantastic new business (and perhaps you'll be seeing a little ERMIE at Myrtle sometime soon ;) .

Congratulations, Whitney!


2213 Sunset Boulevard, Los Angeles 90026


Tues-Sat 11a-7p, Sun 12-6p

** A Dull Diamond bracelet (and a super-cool vintage jacket hand selected for me by Whitney) came home with me from Myrtle. If you haven't already, you should also take a look at Dull Diamond's blog (gorgeous photography & fun layout) and colorful creations.


natasha said...

woah, who makes the scarves in the 5th pic? they are PERFECT!

Jennifer said...

I'm not sure (bad blogger) but I'll try to find out!

Jennifer said...

Natasha- they are by A Peace Treaty

Cashmere, and apparently A Peace Treaty donates a percentage of their current sales to reconstruction efforts in Afghanistan. Beautiful & socially conscious!

(Thanks, Whitney, for the info).

natasha said...

jennifer, thank you for finding out! but MAN, are those suckers expensive.....

erica said...

this store is lovely! it looks cozy, like someone's home.

Joslyn said...

this place looks like magic. you're beautiful creations would be perfect there! without a doubt!

and agree...those dullDiamond ladies are pretty fantastic!

ilana kohn said...

what a perfect home for your pieces! :)

shayna said...

Love your pictures and so exciting to see your work finding new homes. This shop looks lovely...I can't wait to visit the next time I come down to visit my family.

jen and emily / dD said...

a. we can't wait to visit myrtle sometime!
b. we're elated a piece of ours live on your wrist.
c. the feelings are sooo mutual = we can't get enough of your work.

Jennifer said...

Jen & Emily-- thank you!!

Thank you everyone for your sweet comments!

jennifer said...

What a pretty shop!

The Aquarians said...

So exciting!! I was looking through these in amazement going "oh this is probably some boutique in San Francisco or New York", then i got to the end and its in Echo Park!! Now i know where I'll be strolling to on my Sunday walk...

Natalie (Fashion Intel) said...

Looking forward to checking out this new spot!

julie said...

dD are the loveliest compliment to any shop...wonderful girls